ITDR + IVIP · Identity Threat Detection & Identity Visibility Intelligence Platform

Attackers don't hack systems. They exploit identities.

Identity Rules is the unified ITDR + IVIP platform — real-time identity threat detection (ITDR) on top of a complete visibility and intelligence layer for human and non-human identities (IVIP). Without the complexity or cost of legacy IGA.

Built for security teams of regulated companies with identities across cloud, on-prem and SaaS.

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In the demo you'll see

  • Cross-system identity map on your data or our sandbox
  • Anomaly detection mapped to MITRE ATT&CK
  • Identity Risk Assessment with prioritized findings

Coverage: Cloud · SaaS · On-Prem & Legacy

60% 1
of breaches are identity-related
10x 2
faster to deploy than traditional IGA
1 week 2
to know your identity risk

Sources: 1) IDSA, Trends in Securing Digital Identities 2024. 2) Internal customer pilot data, 2025.

Security teams that trust Identity Rules

  • Telefónica
  • Nova
  • LOSDA
The problem

Identity is the weakest link in cybersecurity

Traditional SOC tools see network, endpoint and malware — but rarely see identity abuse, privilege escalation, or risky access changes.

The SOC blind spot

What your SOC already sees

  • Network threats
  • Endpoint threats
  • Malware activity

What it usually misses

  • Identity abuse
  • Privilege escalation
  • Risky access changes

Why traditional approaches fail

  • 01 Organizations lack visibility into accounts, privileges and their changes — leaving blind spots.
  • 02 Traditional IGA tools are slow, costly and complex to operate.
  • 03 Traditional IGA doesn't detect identity threats — it only manages access.
Why Identity Rules delivers value faster

ITDR + IVIP in one platform — without endless projects

Threat detection (ITDR) on top of a unified visibility and intelligence layer for identities (IVIP). One platform, one deployment.

Full visibility (IVIP)

Unified inventory of human + NHI identities, attack path mapping, behavior analytics and continuous posture — the identity observability layer IGA never had.

Real-time detection (ITDR)

MITRE ATT&CK mapped to identity, access anomalies and privilege escalation. Detect what IGA only manages and SIEM doesn't understand.

AI-Driven Identity Intelligence

Turns identity data into actionable insights. Conversational assistant so your SOC can query, investigate and respond in natural language.

Deploy in hours, not months

Up to 10x faster than legacy IGA. No 18-month projects, no costly consulting, no new infrastructure stack. Same engine for SaaS or on-prem.

Every identity counts

Full visibility into human and non-human identities, in one platform

NHIs already outnumber humans 45 to 1 in most organizations (CyberArk, 2024) — and they are where modern attacks start. Identity Rules treats them as first-class citizens.

Human identities

A single view per person, joining every account and privilege they hold.

  • Employees

    Synced from HRIS, AD or your IdP.

  • Contractors and externals

    Time-bound access with expiration tracked.

  • Privileged users

    Sysadmins, root, application and data owners.

  • Business owners

    Who approves what access, and since when.

Non-human identities (NHI)

The fastest-growing identity class and the biggest blind spot — Identity Rules catalogs, audits and monitors them like any other identity.

45:1

  • Service accounts

    AD, Linux, DB, applications — who created them and who uses them today.

  • API keys & tokens

    Inventory, owner, last used and rotation status.

  • Bots and CI/CD

    Pipelines, automations and scripts that hold credentials.

  • Workload identities

    IAM roles in AWS/Azure/GCP, Kubernetes service accounts.

  • AI agents

    Anthropic, OpenAI and other LLM keys — what they can touch and with which privileges.

  • OAuth applications

    Third-party apps with delegated access to your tenants.

Coverage by system

The sources that matter most, in one platform

Every connector collects both human and non-human identities. New integrations added continuously based on customer risk priorities.

Cloud & SaaS

Secure the identities where modern attacks start.

  • Microsoft Entra ID
  • Office 365
  • Google Workspace
  • AWS
  • Azure
  • GCP
  • Okta
  • Atlassian
  • Anthropic
  • OpenAI

On-Premise & Legacy

Protect the high-risk identities still running critical operations.

  • Microsoft Active Directory
  • Linux OS
  • Oracle Database
  • Microsoft SQL Server
  • CSV / flat files
Capabilities

Everything you need to see and reduce access risk

Integrated modules covering visibility, detection, investigation and response over your identity data.

Identities

Unified identity map

One view per person, joining every account, privilege and system. Interactive map and change timeline.

Accounts

Human + NHI account inventory

Human accounts, service accounts, bots, API keys, workload identities and AI agents catalogued automatically. Spot orphan, dormant or unowned accounts.

Entitlements

Access rights catalog

Roles, groups and fine-grained permissions consolidated. Who holds what, where, since when.

Anomalies

Behavioral anomaly detection

Detects MITRE ATT&CK techniques tied to access changes and privilege abuse.

Activities

Granular traceability

Every relevant action logged and queryable. Audit-ready evidence with no manual log correlation.

Incidents

Incident management

From alert to resolution, with workflow, assignment and attached evidence.

AI Assistant

Security copilot

Ask in plain language about your identity data and dramatically reduce analysis time.

Security outcomes

Reduce identity risk across the attack lifecycle

Attack Surface

Reduce the IAM attack surface

Surface anomalous identities, accounts and privileges that expand the attack surface and can be exploited.

MITRE ATT&CK

Detect identity-based attacks

Detect identity-related security incidents, including MITRE ATT&CK techniques tied to access changes and privilege abuse.

Compliance & IR

Accelerate compliance & incident response

Immediate visibility into access owners, accounts and privileges during audits and security investigations.

By industry

Built for the sectors with the highest identity risk

Every industry has its own mix of identities, regulations and attack vectors. Identity Rules adapts — without long projects.

View all industries

Financial Services

Banks, fintechs, regulated institutions.

Telecom

Telcos and operators with massive customer data.

Tech / SaaS

Tech companies, SaaS platforms, cloud-natives.

Healthcare

Hospitals, insurers, healthtech.

Public Sector

Government, agencies, defense.

Retail

Retail, eCommerce and marketplaces.
By role

How Identity Rules supports each team

The value shifts depending on who uses it. See how the platform solves the specific problems of your role.

View all roles

CISO

Chief Information Security Officer.

CIO

Chief Information Officer.

Identity Leader

Head of Identity / IAM Director.

Security Analyst

SOC and IR analysts.
For SOC & MSSP

Identity is the biggest blind spot in most SOCs

Identity Rules is the missing piece in your detection stack. Bring it to your customers as a new managed service.

"Identity security becomes a service, not a project."

What we enable for your SOC

  • Real-time visibility into identities, accounts and privileges
  • Detection of identity-based attack patterns
  • Context to accelerate security investigations
  • AI-assisted identity analysis

Complements your existing stack

Identity Rules integrates naturally with your existing operation.

  • SIEM platforms
  • SOC workflows
  • Incident response processes

New managed services you can offer

Identity Risk Monitoring

Continuous detection of identity risk and privilege abuse.

Identity Incident Investigation

Rapid analysis of identity-related security incidents.

Identity Risk Assessments

Periodic identity risk analysis across your customers' environments.

Why MSSPs partner with Identity Rules

  • 01 Expand your security services portfolio
  • 02 Increase recurring revenue
  • 03 Enhance your SOC's detection capabilities
  • 04 Deliver identity security without complex IAM deployments
Read the full MSSP proposition Book an Identity Risk Assessment
60% 1
Identity-related breaches
10x 2
Faster vs traditional IGA
45:1 3
Non-human to human identities
24/7
Continuous detection

Sources: 1) IDSA 2024. 2) Internal pilot data, 2025. 3) CyberArk, Identity Security Threat Landscape 2024.

Frequently asked questions

What teams ask us most

If your question isn't here, email us or book 30 minutes with the team.

  • What is Identity Rules?
    An Identity Threat Detection platform that delivers continuous visibility into human and non-human identities, detects threats in real time, and feeds your SOC the context it needs to respond faster.
  • How fast is it to deploy?
    Up to 10x faster than traditional IGA. You can have a full Identity Risk Assessment with prioritized findings in a week — no long projects or months of integration.
  • What identity types do you cover?
    Human identities (employees, contractors, privileged users, business owners) and non-human / NHI (service accounts, API keys, bots and CI/CD, workload identities in AWS/Azure/GCP/Kubernetes, AI agents and OAuth applications).
  • Which systems integrate?
    Cloud & SaaS: Microsoft Entra ID, Office 365, Google Workspace, AWS, Azure, GCP, Okta, Atlassian, Anthropic, OpenAI. On-Prem & Legacy: Microsoft Active Directory, Linux, Oracle DB, Microsoft SQL Server. New integrations are added continuously based on customer risk priorities.
  • SaaS or on-premises deployment?
    Both. Same engine — pick the model that matches your data residency and compliance constraints. Monthly or annual subscription for continuous visibility, or a one-time Identity Risk Assessment engagement.
  • How is it different from a traditional IGA?
    Traditional IGA only manages access. Identity Rules combines ITDR (real-time threat detection mapped to MITRE ATT&CK) + IVIP (continuous visibility and intelligence across all your identities), with native AI and deployment in days instead of months.
  • What is IVIP and why does it matter?
    IVIP (Identity Visibility & Intelligence Platform) is the modern category defined by Gartner that replaces the IGA model. Unlike IGA — which only manages access through batch workflows — IVIP delivers continuous observability, attack path mapping, behavior analytics and native NHI coverage. Identity Rules is ITDR + IVIP in one platform.
  • Does Identity Rules replace my current IGA?
    It can coexist or replace — depending on your case. If you already have IGA in production, Identity Rules adds the visibility (IVIP) and detection (ITDR) layers that IGA lacks. If you're evaluating, you can start with ITDR + IVIP and add provisioning later without changing platforms.
  • How does it coexist with my SIEM and PAM?
    Complementary. Your SIEM sees network and endpoint but doesn't understand identities — Identity Rules feeds it context. Your PAM manages privileged accounts vault-side — Identity Rules detects when those accounts behave abnormally and maps attack paths that cross PAM, IAM and NHI.
  • Can a SOC or MSSP use it?
    Yes. It integrates naturally with SIEM platforms, SOC workflows and Incident Response processes. MSSPs can offer Identity Risk Monitoring, Identity Incident Investigation and Identity Risk Assessments as managed services.
Get started

Identify your top identity risks in a week

Start with an Identity Risk Assessment. Visibility into risky identities, detection of attack paths and a prioritized remediation plan. No disruption.

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